Put Your Profit on Autopilot

The Profit First App turns Mike Michalowicz’s Profit First method into an app that splits every dollar of income the moment it lands — so you always know what’s safe to spend.

What the App Does

Four habits, running automatically in the background of your business.

  • See Your Money Clearly

    One dashboard shows every dollar as it arrives and where it’s going, so you always know your real balance before you spend.

  • Allocate Profit First

    Every deposit splits the moment it lands, so Profit, Owner’s Pay, Tax and Operating Expenses each get their share automatically.

  • Get Smart Guidance

    Built-in nudges flag when an allocation drifts off track and tell you, in plain language, what’s safe to spend right now.

  • Reach Your Targets

    Start at a percentage that fits today, then raise it a little each quarter until your profit target becomes the norm.

How It Works

Three Steps to Automatic Profit

No spreadsheets, no manual transfers — the app runs the method for you.

  1. Step 1

    Connect your accounts

  2. Step 2

    Set your percentages

  3. Step 3

    Get paid on a rhythm

Why the Method Works

Profit First isn’t willpower — it’s a handful of small, deliberate habits.

  • Separate accounts put temptation out of sight, not just out of mind.

  • Small, steady percentage increases beat one big, uncomfortable jump.

  • A fixed rhythm removes the guesswork of deciding when to allocate.

Get Started Free

Create your Profit First App account

Tell us a little about yourself and we’ll take you straight to the Profit First App to finish setting up your account.

The Profit First App is built and operated by Profit First App, a separate company — not Profit First Professionals Canada. Your account is created directly with them.